Cover of The Personal MBA

The Personal MBA

Josh Kaufman

Sharing the essentials of sales, marketing, negotiation, strategy, and much more, the creator of PersonalMBA.com shows readers how to master the fundamentals, hone their business instincts, and save a fortune in tuition.

5.5 score
#390 overall

Score based on developer article recommendations — not sales data or reviews.

Career & GrowthBackendcareerproductivityentrepreneurship
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🟢 Developer Verdict

A concise guide to key business principles like sales, marketing, and strategy, offering practical knowledge often missing in technical careers.

Read this if

  • You want to grasp core business concepts without formal education.
  • You aim to develop business acumen beyond technical skills.
  • You seek practical insights into sales, marketing, and negotiation.

Skip this for now if

  • You expect deep technical content on software development.
  • You prefer hands-on coding exercises or specific tool guides.
  • You already possess a strong background in business administration.
Developer signal: Overwhelming Consensus · 100% 2 analyzed mentions FoundationalWell WrittenPractical

🔄 Compare & Reading Path

📊 Why Developers Recommend

1.

It helps developers think more intentionally about professional growth.

2.

Referenced by multiple developers, suggesting consistent practical value.

3.

Recommended as a foundational resource that establishes core understanding, remaining useful regardless of technology trends.

Top signals: FoundationalWell WrittenPractical

👤 Who Should Read This

Best for

  • Developers looking to grow their careers
Difficulty: Beginner-friendly Style: Practical, Foundational

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Recommended in 3 Articles

All Of My Articles Part 2
● DEVby bgoonz· Aug 25, 2021

Score Trend

Last 90 Days

Articles

0

vs prev 90d

+3

Unique authors

2

Total mentions

3

Source Platforms

DEV 3
📰 About this signal · 2 analyzed mentions · Mostly High confidence

Article Types

Book List 2

Confidence

High 1
Medium 1
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