This is Marketing
Seth Godin
#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.
Score based on developer article recommendations — not sales data or reviews.
🟢 Developer Verdict
Clear, actionable guidance on understanding modern marketing, offering a unique perspective on building an audience for products and services.
Read this if
- ✓ You want to understand the core principles of modern marketing.
- ✓ You aim to build an audience for your side project or product.
- ✓ You seek a fresh, practical perspective on connecting with customers.
Skip this for now if
- ✗ You expect deep technical content on software development.
- ✗ You need tactical, step-by-step guides for digital ad campaigns.
- ✗ You are already an experienced marketing professional.
📊 Why Developers Recommend
It helps developers think more intentionally about professional growth.
Referenced by multiple developers, suggesting consistent practical value.
Valued for its practical approach — concepts connect directly to real-world engineering decisions and daily work.
💬 What Developers Say
"Right now I am reading "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin"
— natterstefan · My Top 5 VS Code Extensions 👨🏻💻 [Week in Review - Week 26/20] · Jun 29, 2020
"A great book I recently read is This is Marketing by Seth Godin."
— maxkatz · Developers don’t hate marketing · Oct 17, 2019
"Another good book is **"This Is Marketing" by Seth Godin**."
— m_maksimovic_ · Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics · Mar 5, 2025
Based on 6 developer article mentions
👤 Who Should Read This
Best for
- • Developers looking to grow their careers
Explore Similar Books
More books in similar categories — browse to discover your next read.
Apprenticeship Patterns
Dave Hoover, Adewale Oshineye
View →
The Self-Taught Programmer
Cory Althoff
View →
The Everything Store
Brad Stone
View →
Bad Blood
John Carreyrou
View →
Being Geek
Michael Lopp
View →
Seth Godin
Mentioned in 6 articles · #194 overall
As an Amazon Associate, we earn from qualifying purchases.
Recommended in 6 Articles
Developers don’t hate marketing
How does your GitHub profile README look like? [Week 28/2020 in Review]
I was offline for a few days and I enjoyed it. [Week in Review - Week 27/20]
Marketing by being helpful
My Top 5 VS Code Extensions 👨🏻💻 [Week in Review - Week 26/20]
Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics
Score Trend
Last 90 Days
Articles
0
vs prev 90d
0
All Time
Unique authors
4
Total mentions
6