This is Marketing

Name: This is Marketing
Author: Seth Godin

Seth Godin

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising.

11 score

#180 overall

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Score based on developer article recommendations — not sales data or reviews.

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🟢 Developer Verdict

Clear, actionable guidance on understanding modern marketing, offering a unique perspective on building an audience for products and services.

Read this if

✓ You want to understand the core principles of modern marketing.
✓ You aim to build an audience for your side project or product.
✓ You seek a fresh, practical perspective on connecting with customers.

Skip this for now if

✗ You expect deep technical content on software development.
✗ You need tactical, step-by-step guides for digital ad campaigns.
✗ You are already an experienced marketing professional.

Developer signal: Overwhelming Consensus · 100% 6 analyzed mentions PracticalUnique Perspective

📊 Why Developers Recommend

It helps developers think more intentionally about professional growth.

Referenced by multiple developers, suggesting consistent practical value.

Valued for its practical approach — concepts connect directly to real-world engineering decisions and daily work.

Top signals: PracticalUnique Perspective

💬 What Developers Say

"Right now I am reading "This is Marketing: You Can’t Be Seen Until You Learn To See" by Seth Godin"
— natterstefan · My Top 5 VS Code Extensions 👨🏻‍💻 [Week in Review - Week 26/20] · Jun 29, 2020

"A great book I recently read is This is Marketing by Seth Godin."
— maxkatz · Developers don’t hate marketing · Oct 17, 2019

"Another good book is **"This Is Marketing" by Seth Godin**."
— m_maksimovic_ · Meet Marko Saric, Co-founder of Privacy-friendly Plausible Analytics · Mar 5, 2025

Based on 6 developer article mentions